Director of Brand and Communications

Posted: July 1, 2019
Chili Piper : Director of Brand and Communications

Company: Chili Piper
Headquarters: 81 Prospect Street Brooklyn NY 11201
URL: https://www.chilipiper.com/

The Director of Brand and Communications will be responsible for branding, content, community, and external communications for Chili Piper. Through creative branding and content initiatives, you will:
  • Position Chili Piper as the undisputed leader in the up-and-coming movement of Buyer Enablement

  • Develop Chili Piper’s brand strategy to deeply resonate among our target market and collaborate with key stakeholders to drive customer acquisition initiatives through brand storytelling
  • Work with our design team to effectively articulate Chili Piper’s brand identity and position through color, art style, iconography, and design across digital and print media
  • Ensure consistent brand style and messaging across all online and offline external communication channels
  • Create a content strategy involving team members across the company to attract new customers, empower existing customers, position our team as experts in their field, and position the company as a leader in the marketing and sales space

What You’ll Do

  • Drive Chili Piper’s Brand
  • Refine and develop our brand identity and ensure it’s positioned consistently across all marketing and customer communication channels
  • Be a major advocate for the brand and inspire the rest of the team to be advocates through content production and social channels (LinkedIn)
  • Work with the demand gen team on media and creative elements in lead gen campaigns
Develop a Community
  • Build and grow a community for customers and advocates of buyer enablement in online groups (Slack groups, LinkedIn Group, etc)
Content
  • Continually develop Chili Piper’s brand and thought leadership through a comprehensive content strategy spanning blog posts, webinars, videos etc.
  • Help inspire team members across all departments to publish thought leadership content on the blog regularly and help promote and distribute it
  • Regularly find speaking and interview opportunities (podcasts & webinars) for yourself and other members of the team
  • Regularly post on company social media profiles and interact with people who engage with our content
Create Buzz with PR
  • Create and foster relationships with customer advocates, journalists, bloggers, and influencers in the B2B marketing and sales space
  • Manage and execute press releases for major company milestones and for general brand awareness among our industry and the VC community
Events
  • Set up Chili Piper hosted events for key customers and prospects
  • Strategize a future Chili Piper hosted conference around buyer enablement

What We’re Looking For

  • 6+ years experience in brand marketing and communication leadership, ideally in B2B SaaS
  • Demonstrated success in building, positioning, and cultivating a strong brand
  • Demonstrated effective and persuasive oral and written communication experience
  • BA/BS Degree in marketing, communications, journalism or a related field
  • Experience working with cross functional teams to support a joint outcome
  • Motivated, driven, scrappy, and enjoys a fast paced startup environment
  • Strong proficiency and experience using Salesforce 1-2+ Years Minimum
  • Strong proficiency and experience using Marketing Automation software 1-2+ Years Minimum (Marketo, Pardot, Hubspot, etc…..)

To apply: https://www.smartrecruiters.com/ChiliPiper/743999689574112-director-of-brand-and-communications