“This is Africa”, or TIA, is used to shrug off a range of inconveniences, but does its casual use perpetuate harmful stereotypes?
Africa, more than any other continent, has a PR problem. Popular culture tells the west that Africa is a land of conflict and famine where progress is slow and corruption is rife. Even the ‘better’ half of Africa is riddled with cliché: the giant red sun, open savannah and fearsome tribes in native garms.
The most pervasive cliché perhaps comes wrapped in a snappy epithet: “This is Africa” or its diminutive form, TIA. Continue reading